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在移动互联网时代,移动银行等金融创新业务将在百姓生活中扮演越来越重要的角色,银行必须适应趋势,构建“水泥+鼠标+拇指”的全新业务发展模式。寻求金融服务变革,打破交易时间和空间限制,将传统业务和新型业务结合,利用电子银行的优势弥补传统银行的服务,形成新的业务产品,并且提供增值服务,是银行金融转型的目标,更是对整个金融行业提出的新要求。
In the mobile Internet era, financial innovation businesses such as mobile banking will play an increasingly important role in people’s lives. Banks must adapt to the trend and build a new business development model of “cement + mouse + thumb”. It is the goal of banking financial transformation to seek financial service reform, break down trading time and space constraints, combine traditional businesses with new businesses, make up the traditional banking services by using the advantages of e-banking, form new business products and provide value-added services Is a new requirement for the entire financial industry.