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对于广告的投放,广告主对媒体的选择越来越谨慎,越来越理智,根据自身的品牌状况、产品特点、消费者定位等因素来精准投放,已经成为广告市场的一个普遍需求。因此,不同的企业/产品在媒体上会有不同投放策略;同一个企业/产品在不同媒体上也会有不同的投放策略;不同规模/不同发展阶段的企业/产品更会有不同的媒体投放策略。
For advertising, advertisers have become more and more cautious and more rational on media choices. According to their own brand status, product features and consumer positioning, the advertisers have become a universal demand in the advertising market. Therefore, different enterprises / products may have different delivery strategies in the media. Different enterprises / products may have different delivery strategies in different media. Enterprises / products with different scales / stages of development may also have different media delivery Strategy.