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一、品牌是统治,品牌是战争在一般人的意识里,品牌是经济领域的产物,与政治领域的“统治”应该没有联系。其实不然。品牌是一种统治,是对人的消费取向、消费心理、消费方式、消费行为的统治。这种统治有三大特点:一、弹性巨大的统治区域。小到某乡某镇,大至整个地球。这一点没有哪个王国的统治能相提并论。二、攻心为上的统治方式。没有军队,不需监狱,品牌的统治方式主要为“心治”。三、心甘情愿的被统治者。政治上的被统治者一般是非自愿的,而品牌的被统治者是自愿的,其对统治者的行为是自发的。品牌是一种统治。是统治就必然有势力范围,就必然有统治者的利益冲突,就必然会有战争。从世界品牌发展史看,国际性品牌由于其全球化利益的要求,经常对区域品牌发起战争,而区域品牌为了自身的区域统治和谋求更广泛的统治领域及利益,也被迫或主动的开展了各种各样的战争。由于区域品牌固有的种种局限,区
First, the brand is the rule, the brand is the war In the general sense of the people, the brand is the product of the economic field, and political areas “rule ” should have no connection. actually not. Brand is a rule, it is the rule of human consumption, consumer psychology, consumption patterns, consumer behavior. This dominance has three major characteristics: First, the flexible rule of the region. Small town to a town, as large as the entire earth. There is no kingdom rule comparable to this point. Second, the heart of the rule of law. No army, no prison, the dominant brand of the main “heart ”. Third, willing to be ruled. Political rulers are generally involuntary and the brand rulers are voluntary and their actions against the rulers spontaneously. Brand is a rule. If the ruling party is bound to have a sphere of influence, there must be a conflict of interests among the rulers, and there will inevitably be a war. From the perspective of the history of world brand development, international brands often launch wars against regional brands because of their global interests, and regional brands are forced or proactively pursuing their own regional domination and pursuing broader areas of governance and interests A variety of wars. Due to the inherent limitations of the regional brand, the district