文化产业被称为21世纪的朝阳产业,已成为全球许多发达国家国民经济的支柱性产业,并成为构成国家“软实力”的中坚力量。在文化产业蓬勃发展之际,涌现出了众多全球性的文化品牌,比如著名的世界性咖啡店品牌星巴克。星巴克是致力于向顾客提供“星巴克体验”的具有鲜明休闲性质品牌文化的营利性品牌。星巴克最吸引人的就是在平凡中创新,把传统的消费品变成新流行,改写了现代生活。 As a sunrise industry in the 21st century, the cultural industry has become a pillar industry in the national economy of many developed countries in the world and has become the backbone of the “soft power” of the country. As the cultural industry thrives, a number of global cultural brands have emerged, such as the famous Starbucks coffee shop brand. Starbucks is a for-profit brand dedicated to providing customers with a “Starbucks Experience” brand culture with a distinctly casual character. Starbucks is the most attractive is the ordinary innovation, the traditional consumer goods into a new fashion, rewrite the modern life.