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文章通过对上海市219家食品加工制造企业的调研,运用计划行为理论,从获利态度、主观规范和知觉行为控制三方面分析食品企业实施质量保证项目的影响因素,构建Logistic回归模型,进行实证研究。研究结果表明,知觉行为控制对质量保证项目实施具有显著负向影响,企业资源禀赋越差、内部运营障碍越大,越不利于质量保证项目的实施;主观规范有显著正向影响,外部不确定性越大,越有利于质量保证项目的实施;获利态度对项目的实施无显著影响。
Based on the investigation of 219 food processing and manufacturing enterprises in Shanghai and using the theory of planned behavior, the article analyzes the influencing factors of quality assurance projects implemented by food enterprises from the aspects of profit-making attitude, subjective norms and perceived behavioral control, constructs Logistic regression model and conducts empirical research the study. The results show that perceptual behavior control has a significant negative impact on the implementation of quality assurance projects, the worse the enterprise resource endowments, the greater the internal operational obstacles, the more adverse to the implementation of quality assurance projects; subjective norms have a significant positive impact, external uncertainty The greater the sex, the more conducive to the implementation of quality assurance programs; profit-making attitude of the implementation of the project had no significant impact.