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克莱斯勒2013年在中国市场最终销售了8.9万余台新车,位列进口车第四、同比增长78%,其中Jeep品牌去年实现近30%的同比增长,Jeep品牌旗下热门车型指南者、自由客等也连续保持高速增长。同年,克莱斯勒在中国市场发起了一系列有意思的营销活动。例如极致摄影大赛、黑马大赛、遇见你的城等等。在Jeep Compass指南者推出时我们发布了《遇见你的城》系列微纪录片,共由十部平均片长约7分钟的微纪录片组成,分别讲述了十个城市的微旅行故事,并最终形成一份
Chrysler finally sold more than 89,000 new cars in China in 2013, ranking fourth in the number of imported cars, an increase of 78% over the same period of last year. Among them, the Jeep brand achieved a year-on-year increase of nearly 30% last year; the Jeep brand’s popular model guide, Continuous rapid growth. In the same year, Chrysler launched a series of interesting marketing activities in the Chinese market. For example, the ultimate photography contest, dark horse competition, meet your city and so on. When the Jeep Compass Guide was launched, we released a series of mini-documentaries “Meet Your City,” a collection of ten micro-documentaries with an average length of about 7 minutes, each detailing the micro-travel stories in ten cities and finally forming a