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当今社会随着传播方式和媒体格局的深刻变化,新闻媒体影响力越来越大,越来越成为影响人们社会生活和思想的重要因素,面对全新的媒体环境,大力提高领导干部媒介素养,增强与媒体打交道的能力,对于领导干部越来越具有紧迫性和重要意义。一、培育领导干部媒介素养的重要性领导干部的媒介素养,主要是指领导干部对大众媒体的认识、利用和参与方面的素养。具体包括正确全面地认识大众媒体及其重要性,包括媒体的运作、特性、正负功能,媒体控制、传播规律等;正确利用传媒发布政务信息,动员民众力量,引导社会舆论,平息公共危机,树立政府形象。
In today’s society, with the profound changes in modes of communication and media structure, the news media has become increasingly influential and has increasingly become an important factor affecting people’s social life and thinking. In the face of a brand-new media environment, the media literacy of leading cadres is greatly enhanced, Enhancing the ability to deal with the media has become more and more urgent and important to leading cadres. I. The Importance of Fostering Media Literacy among Leading Cadres The media literacy of leading cadres mainly refers to the accomplishments of leading cadres in understanding, using and participating in the mass media. Including the correct and comprehensive understanding of the mass media and its importance, including the operation, characteristics, positive and negative functions of the media, media control and dissemination laws; correctly utilizing the media to release government information, mobilizing the public power, guiding public opinions, quelling public crises, Establish a government image.