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除了职业篮球之外,美国还拥有众多的职业运动联盟,如美式足球、职业棒球、冰上曲棍球等。这些联盟所锁定的都是热爱运动人士。面对这些众多专业联盟的竞争,NBA职篮联盟是如何脱颖而出,成为运动迷心目中第一品牌的? 从产品面来分析,NBA职篮拥有许多复杂且不可控制的产品组成要素。在核心产品部分,由29支球队、350多名球员所端出的上千场比赛,如何做到场场精彩的质量保证?
In addition to professional basketball, the United States also has a large number of professional sports federations, such as American football, professional baseball, ice hockey and so on. These alliances are locked in sports-loving people. In the face of competition from these numerous professional alliances, how does the NBA Basketball League emerge and become the No. 1 brand in the minds of sports fans? From the product side, the NBA has many complex and uncontrollable product components. In the core product section, by the 29 teams, more than 350 players out of thousands of games, how to do the wonderful quality of the venue?