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在鲍德里亚看来,当代人所遭遇的物化事实集中地反映在生活世界的消费本质中,消费已不是传统意义上对物品的购买、拥有和消耗,其本质是在物中并通过物而建立的人和人之间的象征关系。从后现代消费社会理论的角度出发,透过“时尚”与“身体”等当下文化现象,鲍德里亚对大量繁衍的物所带来的现代人的当下生存状态进行了重新思考。
In Baudrillard’s opinion, the materialized facts confronted by the present generation are reflected in the consumption essence of the living world in a concentrated way. Consumption is no longer the purchase, possession and consumption of goods in the traditional sense. The symbolic relationship between people and people. From the perspective of post-modern consumer society theory, Baudrillard reconsider the present state of existence brought about by the multiplicity of things through the present cultural phenomena such as “fashion” and “body” .