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近年来,虽然生态旅游行业发展势头迅猛,各旅游地都打出了“生态旅游”的旗号,但整个生态旅游产业发展的不规范也是有目共睹,主要体现在旅游标准化体系的建设上,即使出现极个别生态旅游的标准化规则,但也只能覆盖该行业的一小部分,整个生态旅游市场的标准化体系建设尚不系统和完整。此文旨在抛砖引玉,为生态旅游标准化体系的构建提供一种思路。
In recent years, despite the rapid development of the ecotourism industry, all the tourist destinations have played a part in the “eco-tourism” banner. However, the non-standardization of the ecotourism industry is obvious to all, and is mainly reflected in the construction of a tourism standardization system. Very few ecotourism standardization rules, but it can only cover a small part of the industry, the entire ecotourism market standardization system is not yet systematic and complete. The purpose of this article is to provide valuable advice for the construction of ecotourism standardization system.