1990年代以来,随着我国市场经济的深入和境外品牌大批进入中国市场的牵动,我国企业、政府和全社会的品牌意识迅速提升。在大众媒体上,在经济活动中,其中,“名牌”一词在各种媒体中出现的频率最高,名牌成为热门或焦点话题,“名牌”一词也广泛出现在政府有关管理文件、领导者讲话、各种有关会议和大量的评选活动中,甚至被 Since the 1990s, with the deepening of China’s market economy and the large number of overseas brands entering the Chinese market, the brand awareness of enterprises, government and society as a whole has been rapidly rising. In the mass media, in economic activities, the term “brand name” appears most frequently in various media, the brand name becomes the hot or the focus topic, and the term “brand name” appears widely in the government-related management Documents, leader’s speeches, various related meetings and a large number of selection activities, or even be