“谷歌”出来后,叫不好声一片。我唯独看好这个品牌名称,恰恰的原因是你们这些“白骨精” (白领骨干精英)不欣赏这个名称。在中国现有的营销环境,只要是针对大众市场的产品,凡是白领不喜欢的广告或品牌名称,成功的可能性非常大。如还珠格格、超级女声、脑白金广告等,白领多半是讨厌的,至少我身边有些白领对此讨厌到极点;但这些都是中国最成功的营销及品牌。 “Google” came out, called a bad sound. I only optimistic about the brand name, precisely because you are these “bones fine” (white-collar elite) do not appreciate the name. Existing marketing environment in China, as long as the product is for the mass market, white-collar workers do not like advertising or brand name, the possibility of success is very large. Mostly white-collar workers hate it. At least some white-collar workers around me hate the extreme. However, these are the most successful marketing and brands in China.