This study assesses supplier selection at the beginning of project management to establish an evaluation system corresponding to blockchain tracing anti-counterfeiting platforms (BTAP). First, this paper determines 20 evaluation criteria from the four dimensions of platform overview, core technology, application support, and operations management. On this basis, multi-criteria decision making (MCDM) based on customer needs is proposed, which consists of three main steps. First, quality function deployment (QFD) and the best and worst method (BWM) are used to evaluate the four dimensions of the BTAP and specific evaluation criteria from the perspective of customers to obtain the criteria weight. Then, this method uses the extended Vlse Kriterjumska Optimizacija I Kompromisno Resenje (VIKOR) approach to sort the alternatives. Finally, the improved decision making trial and evaluation laboratory (DEMATEL) method is used to analyse the relationships between the 20 criteria in the four dimensions. The feasibility and effectiveness of this method are verified by an example. According to the sensitivity analysis and comparative analysis, the results show that this method can evaluate blockchain anti-counterfeiting enterprises. The main conclusions are as follows:the core technology is the most impor-tant factor influencing the choice of a BTAP project, and the role of application support in evaluation cannot be ignored.