我们都知道,商品的定价是以商品的价值为基础的。它在市场上的波动主要来自于供求关系和竞争因素。但是,还有一个非常重要的因素是不容忽视的,它来自于顾客的消费心理和价格心理承受力。不少营销专家提出了“心理价格”的概念,即针对顾客的购买心理,为适应和满足消费者购买商品时的心理因素需要,所采取的定价策略。这种定价策略,其实往往只是变了一种说法,便给商家带来意想不到的收 We all know that the pricing of goods is based on the value of the goods. Its volatility in the market mainly comes from supply and demand and competitive factors. However, there is a very important factor that can not be ignored, it comes from the consumer psychology and psychological affordability. Many marketing experts put forward the concept of “psychological price ”, that is, the pricing strategy adopted in order to meet the psychological needs of consumers when purchasing goods. This pricing strategy, in fact, often just changed the argument, they will bring unexpected business income