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2014年随着黎瑞刚的回归,东方卫视整合SMG顶尖资源,重组改革,整合旗下星尚、新娱乐等众多制作公司和团队成立了东方卫视中心。力图将栏目和收视在一线卫视激烈的竞争中脱颖而出。就新成立的东方卫视中心来说,广告经营创收自然成为了大家关注的热点,作为新成立的东方卫视中心副总监/副总经理、广告营销部总监袁春杰有什么样的信心带领自己的团队迎接接下来广告创收的艰巨任务呢?袁春杰用四个关键词诠释了2014年东方卫视在广告经营方面的雄心壮志。
In 2014, with the return of Li Ruigang, Dragon TV integrated SMG’s top resources, reorganized the reform, and integrated its production companies and teams such as Singstar and New Entertainment to set up the Oriental Satellite TV Center. Trying to column and ratings in the fierce competition in the forefront of TV stand out. As for the newly established Dongfang Satellite TV Center, advertising revenue has naturally become a hot spot for everyone. As the newly established deputy director / deputy general manager of the Oriental Satellite TV Center and director of advertising and marketing department Yuan Chunjie have the confidence to lead their own team to meet Next ad revenue arduous task? Yuan Chunjie interpretation of the four key words in 2014 with the Oriental TV in advertising management ambitions.