医药市场营销是一门应用性的学科,社会对医药营销人员专业知识的要求越来越高,所以在观念和教法上都要不断创新以适应市场对人才的需求。本文试从《医药市场营销学》课堂教学环节,阐述如何提高教学效果,达到理论知识与职业技能的结合。 Medical marketing is an applied subject, and society has higher and higher requirements for the professional knowledge of medical marketing personnel. Therefore, in terms of concepts and teaching methods, we must constantly innovate to meet the market demand for talents. This article tries to explain how to improve the teaching effect and achieve the combination of theoretical knowledge and professional skills from the “Physical Marketing Teaching” classroom teaching.