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因为运营商和广播商推出了各种各样的吸引消费者的发展战略,欧洲广播业的发展前景将因创新而红火起来。随着电信运营商的进入广播领域,以及高清业务的日益推广,欧洲广播业的发展前景近年来发生了改变。这些变化将对卫星运营商和广播市场总体上会产生什么样的影响呢?现代消费者在其观看习惯上期望更大的灵活性,广播商必须对此做出反应:切实保证在任何时间对于各类不同的平台都能提供广播内容。实现更大灵活性的这一愿望是否应该由卫星公司来完成?或者说,人们会比以往更加质疑卫星的未来就在于目前这一新型的广播发展动力吗?
As operators and broadcasters launch a wide variety of consumer-focused growth strategies, the future of European broadcasting will thrive on innovation. With the entry of telecom operators into the broadcasting field and the increasing promotion of high-definition services, the development prospects of the European broadcasting industry have changed in recent years. How these changes will have an overall impact on satellite operators and the broadcast market? Modern consumers expect greater flexibility in their viewing habits and broadcasters must respond to this by ensuring that at any time, Various types of platforms provide broadcast content. Should this desire to achieve greater flexibility be accomplished by satellite companies or, more than ever before, one questioning the future of satellites lies with this new type of broadcast engine?