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一首《California Dreaming》,上海通用雪佛兰用了两年时间才唱得娓娓动听。从初期高调邀请巨星梁朝伟并打造大片《心回Malibu》,结果因定价过高惨遭滑铁卢;到追加1.6T车型、终端市场放出巨额优惠终于拨云见日。两年时间,这款明星车型可谓尝尽了本不该属于它的人生百态。除了经典车型天生的产品魅力,崇尚自由的设计腔调,科技制胜的配置以及丰富动力选择带来的产品覆盖度,迈锐宝用了一首歌的时间,终于寻找到“热爱我的热爱”所蕴含的真谛。
A “California Dreaming”, Shanghai GM Chevrolet spent two years to sing sounds appealing. From the early high-profile invited star Tony Leung Chiu Wai and create a large “heart back Malibu”, the result was too high for the price over Waterloo; to additional 1.6T models, the terminal market release huge sums finally see the clouds. Two years, this celebrity model can be described as trying out all this life should not belong to it. In addition to the natural charm of the classic models, advocating free design accent, technology winning configuration and rich power of choice to bring the product coverage, Mai Rui Bao took a song of time and finally find "love my love The essence of the truth.