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本文从“政治传播就是研究政治过程中的传播行为及其影响”这一宽泛定义出发,将“大跃进”运动界定为:由政治领袖发起,以通过政治运动进行社会动员的方式,谋求超越式经济发展目标的实现,从而最终体现制度优越性的政治过程。承继社会学功能主义关注总体与局部、结构与功能关系的研究传统和路径,本文尝试从政治传播与“大跃进”运动、“大跃进”运动与中国社会发展两个层面考察结构与功能的关系,从而说明“大跃进”运动时期政治传播的结构特点及其功能体现,以更好地理解特定传播结构下的媒介角色功能及其对社会发展的影响。
This article starts from the broad definition of “political communication is to study the communication and its influence in the political process.” The “Great Leap Forward” movement is defined as the mode initiated by political leaders and mobilized through political campaigns , Seek to achieve the goal of transcendence economic development and finally embody the political process of system superiority. Inheriting sociological functionalism focuses on the research traditions and pathways of relationship between the whole and the part, structure and function. This paper attempts to examine the structure from the perspectives of political communication and the Movement of “Great Leap Forward”, the “Great Leap Forward” and China’s social development And its function, so as to illustrate the structural features and functions of political communication during the “Great Leap Forward” movement in order to better understand the role of media in a given communication structure and its impact on social development.