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在人们日益强调回归自然、追求生态平衡的今天,藏药企业的发展拥有广阔的前景,但是却未能如愿走向市场,本文通过对藏药行业在目前的市场环境下存在的问题进行分析,为藏药企业提出一个准确的市场定位,并提出解决相应问题的市场营销策略,旨在探讨藏药企业实施文化营销的可行性。
As people increasingly emphasize the return to nature and the pursuit of ecological balance, the development of Tibetan medicine enterprises has broad prospects, but failed to go to the market as they wish. By analyzing the existing problems in the Tibetan medicine industry in the current market environment, Tibetan medicine companies to put forward an accurate market position and put forward the marketing strategy to solve the corresponding problems in order to explore the feasibility of cultural marketing enterprises in Tibet.