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与大众、通用等品牌四面出击的情况不同,组建仅3年的广汽菲亚特受限于相对单一的产品线以及缓慢的经销商渠道建设,始终未能跻身市场主流。然而,ottimo致悦的到来,恰如能够扭转乾坤的东风,它让广汽菲亚特在火热的A级车市场拥有了价值取向截然不同的两款产品。未来,菲翔主攻家庭用户,而两厢版的ottimo致悦则为个性消费者量身而做,再加上原装进口、并有望国产的SUV产品菲跃,广汽菲亚特的产品线以及品牌形象已经愈发丰满。
And the public, GM and other brands on all fronts attack, the formation of only 3 years of GAC Fiat limited to a relatively single product line and slow dealer channel construction, has not been among the mainstream. However, ottimo pleasant arrival, just as can turn around the world wind, it allows GAC Fiat in the fiery A-class car market has two different value-oriented products. The future, Fei Xiang main attack home users, while the hatchback version of ottimo Pleasing is tailored to individual consumers, coupled with imported, and is expected to domestic SUV products Fei Yue, GAC Fiat’s product line and brand image has been more Hair fullness.