企业经营,如果总是老框框,老套套,一条路走到黑,难免走入困境,轻者亏损,重者破产,这是不可取的。我们国家已加入世贸组织,企业面临着更多的挑战。也面临着更多的机遇,这要求企业经营需要新思维、新方法。一、拓宽经营思路,开发新产品日本 CEO 能入西田千秋的新思维经营方法,值得借鉴。当他担任松下幸之助为顾问的大阪电器精品公司总经理后,由于公司前身是专做电风扇的,后来又开发了民用电风扇,但产品显得很单调,因此,西田准备开发新产品,并试探松下意见,可松下却对他说:“只做风的生意就可以了。”松下的意思,显然是想让附属公司尽可能专业化,以期有新突破。然而,松下电器的电风扇已做得相当卓越,再想开发高出一筹的新产品很困难,尽管如此,得到的仍是松下否定的回答,于 If the enterprises are always old-fashioned and old-fashioned, one way will go to black and inevitably come into difficulties, the other one will lose money and the other will go bankrupt. This is not desirable. Our country has joined the WTO and enterprises are facing more challenges. Also face more opportunities, which require business management needs new ideas, new methods. First, broaden the business ideas, develop new products Japan CEO can enter the new thinking of Nishida management methods, it is worth learning. When he was general manager of Osaka Denshi Co., Ltd., a financial adviser to Matsushita as a consultant, Nida was prepared to develop new products and test the product as the company's predecessor was a fan and then a civilian fan. Matsushita's opinion, but Panasonic said to him: “Only the wind business on it.” "Matsushita's meaning, obviously want to affiliate companies as much as possible in order to achieve a new breakthrough. However, Matsushita Electric fans have done very well, and then think of the development of superior new products is very difficult, but still get Panasonic's negative answer, at