论文部分内容阅读
批评话语分析作为新的话语分析视角,在集中关注政治话语与机构话语的同时,也越来越多地将广告话语纳为其研究对象。近年来,苹果手机已经逐渐成为世界范围内最受欢迎的手机产品,对人们的日常生活也已经产生了不可忽视的影响。本文将以苹果公司官方发布的手机广告为分析文本,从批评话语分析的角度,运用话语历史方法,结合系统功能语法,分析苹果手机广告话语中所使用的话语策略,探究广告话语如何建构苹果手机的形象,吸引大众。
As a new perspective of discourse analysis, critical discourse analysis focuses on political discourse and institutional discourse at the same time, more and more advertising discourse as its research object. In recent years, Apple mobile phones have gradually become the most popular mobile phone products in the world and have had a significant impact on people’s daily life. Based on the analysis of the discourse from the perspective of criticizing discourse analysis, this article will analyze the discourse strategies used in Apple’s mobile phone advertising discourse by using the discourse history method and explore the advertising discourse how to construct the Apple mobile phone The image, to attract the public.