针对许多台对农业节目投入少,节目形态创新不够,从而引起对农节目质量下滑,收视率下降的现实,从对农民投入感情,记者要增强职业精神和敬业精神,了解农民收视心理需求,创新节目形态四个方面,论述了围绕“农”字核心,做好对农节目的观点。 In response to the fact that many of Taiwan’s agricultural programs have invested little and programs have not been sufficiently innovative, which has led to a decline in the quality of agricultural programs and a decline in the ratings, the journalists need to enhance their professionalism and dedication by understanding their needs and innovating Program morphology in four aspects, discusses the core around “agriculture”, do a good job on agricultural programs point of view.