业务洽谈是推销员最重要的工作之一。它是实现成交的过程和手段,洽谈的效果如何,最后是否实现交易,往往取决于推销员在洽谈中的表现。本文是讨论进行建设性洽谈时所需要的技巧。这种建设性洽谈,往往在洽谈之初就有良好的基础。洽谈时,首先要建立一种合作融洽的气氛;其次,要有一个良好的开端,掌握整个洽谈结构;第三,按洽谈过程,掌握各阶段的谈判技巧;第四,研究谋求一致的策略,最后实现成交。本文分三次刊登。 Business negotiation is one of the most important tasks for salesmen. It is the process and means to achieve the transaction. How to negotiate the effect, and finally whether to achieve the transaction, often depends on the performance of the salesman in the negotiation. This article discusses the skills needed to conduct constructive negotiations. This kind of constructive negotiation often has a good foundation at the beginning of negotiations. When negotiating, we must first establish an atmosphere of cooperation and harmony; Second, we must have a good start to master the entire negotiation structure; Third, according to the negotiation process, to grasp the negotiation skills at all stages; Fourth, to study the strategy of seeking consensus, Finally achieved the deal. This article is published in three installments.