由于自然地理及人文因素等多方面的原因,不同的地区经过长期的发展过程,形成了明显地与该地区相关的文化特征。对于一座城市而言,渐渐形成一种特定的符号,成为当地的文化形象标识。本文以成都为例,基于其存在的多种文化形象符号,通过问卷调查、观察研究等方法,找出了最具代表性的“熊猫文化”形象标识,以区分于中国其他城市,并分析研究这一文化符号塑造的意义。 Due to various reasons, such as natural geography and human factors, different regions have undergone a long-term development process and have formed cultural features that are obviously related to the region. For a city, the gradual formation of a specific symbol, a local cultural identity. This paper, taking Chengdu as an example, identifies the most representative image of “Panda Culture” by means of questionnaires, observation and research, based on the existence of multiple cultural symbols and distinguishes it from other cities in China. Analyze the significance of this cultural symbol.