早在中世纪,欧洲一些城市就开始在人口集中、商业较为发达的市区阶段性地举行贸易集市,这就是展览会的前身。15世纪末、16世纪初,由于“地理大发现”的进展,作为促销工具的展览会不再局限于某一地区或国家,哪里有市场,哪里就有展览会。17世纪,在英国工业革命及产业革命的推动下,当时较有名气的城市,如莱比锡、法兰克福、巴黎、伦敦、巴塞尔等,纷纷着手发展具有较大规模的国际展览会或博览会,并斥巨资搭建展览场馆,展览会开始初具规模,并面向世界开放。据统计,每年在欧洲举办的贸易展览会约占世界总量的60%。其中,享誉世界的国际性、专业性贸易展览会中,约 As early as the Middle Ages, some European cities began to hold trade bazaars in concentrated urban areas and more developed commercial areas. This is the predecessor of the exhibition. At the end of the 15th century and the beginning of the 16th century, due to the progress of “Great Discoveries”, exhibitions as promotional tools are no longer confined to a certain region or country, where there is a market, and where there is an exhibition. In the 17th century, more famous cities such as Leipzig, Frankfurt, Paris, London, Basel and so on started to develop large-scale international exhibitions or expositions under the impetus of the Industrial Revolution and Industrial Revolution in Britain. The huge amount of money to build exhibition venues, exhibitions began to take shape, and open to the world. According to statistics, the trade show held in Europe each year accounts for about 60% of the world total. Among them, the world-renowned international and professional trade fairs, about