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对于大多数人来讲,众泰汽车都是一个较为陌生的品牌。众泰的第一款汽车众泰2008在2006年初开始销售,不久,2008的改款——5008上市,并与2008一同销售。不过,直到2008年底为止,众泰依然只是一个被边缘化的自主品牌,它虽然有着一定的销量和可观的出口,但却不具备完整的产品线和连贯的产品研发。直到2008年底关于众泰牵手菲亚特的新闻令人眼前一亮,这不仅是众泰腾飞的一个机会,也是菲亚特抹掉过去的阴影,重返中国市场的喜讯。华晨通过与宝马合资,极大地提高了自己的美誉度;标致通过改嫁东风,也在中国市场上分得了一杯羹——众泰菲亚特是否拥有同样的光明前景?
For most people, Zotye is a stranger brand. Zotye’s first car, Zotye 2008, started selling in early 2006, and soon, the 2008 change, the 5008, went on the market and sold in 2008. However, until the end of 2008, ZTT is still only a marginalized independent brand. Although it has a certain sales volume and considerable exports, it does not have a complete product line and consistent product development. Until the end of 2008, the news about Fiat’s hand-held Fiat was impressive. This is not only an opportunity for Totai to take off, but also good news for Fiat to erase its shadow and return to the Chinese market. Through a joint venture with BMW, Brilliance has greatly increased its reputation. Peugeot has also taken a share of the Chinese market by remarrying Dongfeng. Are Zhongtai Fiat having the same bright future?