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导游环境解说是生态旅游区实施有效环境教育的关键。本研究以生态旅游区游客环境解说需求和对导游环境解说评价为切入点,以湖南省长沙市石燕湖生态旅游区作为问卷调研场所,采用单样本T检验和线性回归方法进行数据分析,探究游客对生态旅游区环境解说需求特征以及影响导游环境解说满意度的具体因素。结果显示:石燕湖生态旅游区游客对环境解说的动机目的、内容需求与时间期望方面具有明显的差异性;游客对导游“环境解说内容”、“所具备环境知识”、“环境解说时长”满意度对“导游环境解说整体满意度”具有显著的正向影响;在引入人口特征变量后,游客的“收入水平”对“导游环境解说整体满意度”变量呈显著的正向关系。文章在此基础上提出了关于生态旅游区导游提高环境解说有效性和游客满意度的建议。
Interpretation of the tour guide environment is the key to implementing effective environmental education in ecotourism areas. In this paper, the ecotourist tourist interpretation needs and guide interpretation of the environment as a starting point, the Shiyan Lake in Changsha City, Hunan Province eco-tourism as a questionnaire survey sites, using single-sample T-test and linear regression method for data analysis to explore tourists The characteristics of demand for environmental interpretation of eco-tourism areas and the specific factors that affect the satisfaction of guides interpretation of the environment. The results show that there are obvious differences in the motivation, content requirements and time expectancy of tourists from Shi Yan Lake ecotourism tourist area. Tourists have significant differences in the content of guides, environmental explanation content, environmental knowledge, Environmental Interpretation Duration “Satisfaction” explained the overall satisfaction of the tourist guide environment “with a significant positive impact. After introducing the population characteristic variables, tourist’s” income level “explained the overall satisfaction of the tour guide environment ”The variables show a significant positive relationship. On this basis, the article puts forward suggestions on how to enhance the effectiveness of environmental interpretation and tourists’ satisfaction of tour guides in eco-tourism areas.