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作为一种有着独特功用的语言形式,户外标语在词汇使用上也具有自身特色,主要表现在词语的简省及语体色彩的双重性等方面,以此增加户外标语的新鲜感及灵活性。通过实地收集山东地区不同城市的户外标语,了解当前户外标语在词汇方面的使用特点。
As a kind of language form with unique functions, outdoor slogans also have their own characteristics in the use of vocabulary, mainly in the simplicity of words and the duality of stylistic color, in order to increase the freshness and flexibility of outdoor slogans. Through the field collection of outdoor signs in different cities in Shandong, to understand the current outdoor slogans in terms of the use of vocabulary.