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经济的发展,居民收入得到很大提高,奢侈品消费人群由原先的富人阶层扩展到中产阶级、白领、时尚达人,中国也成为世界最大奢侈品消费国,互联对消费市场的推动给奢侈品行业带来新的挑战。传统大众营销已经不能够满足消费者的需求,与消费者的互动成为奢侈品行业未来的发展方向,本文以互联网互动营销为研究点,为奢侈品行业带来新的动力。
Economic development, income of residents has been greatly improved, the luxury consumer groups from the original wealthy class extended to the middle class, white-collar workers, fashionistas, China has become the world’s largest consumer of luxury goods, the Internet for the consumer market to luxury Commodity industry brings new challenges. Traditional mass marketing has been unable to meet the needs of consumers, and consumer interaction has become the future direction of development of the luxury goods industry, the Internet interactive marketing as a research point for the luxury goods industry to bring new impetus.