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根据联想11月1日公布的新一季度财报显示,联想个人电脑销量连续第三个季度超过全球个人电脑市场的平均增长水平,年同比增长达到23%,远高于15.7%市场平均增长率。在大中华区,第二季度联想个人电脑销量增长超过行业平均水平。联想集团总裁兼首席执行官威廉·阿梅里奥表示:“当中重要的一步,是我们决定提前两年将Think系列产品从IBM标识全面过渡到Lenovo品牌。”而在此前的2007年8月2日,联想集团的第一季度财报显示,今年第一季度净利润6648万美元,是去年同期521万美元的12.8倍,超过此前路透财经调查分析师3200万美元预估值的一倍。这使得一直备受“高营业额,低盈利额”指责的联想终于可以抬起头了。因为有业绩支撑,联想董事会主席杨元庆显得底气十足,终于在收购IBM PC两年之后,为该并购案定性:“这是一次成功的并购。”联想集团高级副总裁兼大中华区总裁陈绍鹏多次表示,Think系列产品中的ThinkPad在新联想的组织架构中承担着巨大的作用,对销售业绩的提升举足轻重。如何在变迁的环境中做出反应,并使一个品牌认同在顺应当代趋势的同时,又不至于远离原有的认同?传承更新品牌确实是一个巨大的挑战。“怎么样能够把ThinkPad原来在IBM时代好的品牌精神和内涵很好地延续下来,并取得良好的销售业绩,这是我们最重要的事情。”联想中国区Think产品营销总经理王芳说。拥有15年历史的ThinkPad要如何塑造真正属于自己的品牌?联想又将做些什么来实现?
According to Lenovo’s Nov. 1 announcement of a new quarterly earnings, Lenovo PC sales exceeded the average growth of the global PC market for the third consecutive quarter, an increase of 23% year-on-year, well above the 15.7% average market growth rate. In Greater China, Lenovo’s PC sales in the second quarter increased more than the industry average. William Amelio, President and CEO of Lenovo Group, said: “An important step forward is that we have decided to fully roll out the Think family of products from the IBM logo to the Lenovo brand two years ahead of schedule.” And in the previous August 2007 On the 2nd, the Lenovo Group’s first quarter results show that the first quarter of this year net profit of 66.48 million US dollars, 52.8 million US dollars last year, 12.8 times more than the previous Reuters financial analysts estimate the value of 32 million doubled. This makes Lenovo has always been “high turnover, low profit ” accused Lenovo finally looked up. Because there is performance support, Lenovo chairman Yang Yuanqing seems embarrassed, and finally two years after the acquisition of IBM PC, the merger and acquisition of the case: “This is a successful mergers and acquisitions ” Lenovo Group senior vice president and president of Greater China Chen Shao Peng repeatedly said ThinkPad ThinkPad ThinkPad series in the new organization to assume a huge role in the promotion of sales performance is decisive. How to respond in a changing environment and make a brand identity conform to the contemporary trends, while not far away from the original identity? Inheritance to update the brand is indeed a huge challenge. “How to ThinkPad original in the IBM era good brand spirit and meaning of a good continuation, and achieved good sales performance, this is our most important thing. ” Lenovo Think of China product marketing general manager Wang Fang Say. ThinkPad 15-year-old how to create truly their own brand? What will Lenovo do to achieve?