电视广告随着电视行业的兴起发展迅猛。在广告收入结构中,电视传媒在对广告承载投放上占据着重要的位置。一、电视广告营销的发展情况分析我国电视广告增长由上世纪80年代初期的年平均增长20多亿到近些年的50多亿,并且这种发展趋势还在不断扩大。电视广告传媒在行业发展中具有重要的作用,经营额由80年代初期的6.84%到90年代初期的30.28%,达到历史最高点。在接下来的几年里,电视广告传媒所占的 TV commercials have grown rapidly with the rise of the television industry. In the structure of advertising revenue, the television media occupies an important position in carrying advertisements. First, the analysis of the development of television advertising marketing China’s TV advertising growth from the early 1980s average annual growth of more than 2 billion in recent years more than 50 billion, and this trend continues to expand. Television advertising media plays an important role in the development of the industry. Its turnover has risen from 6.84% in the early 1980s to 30.28% in the early 1990s, reaching its highest point in history. In the next few years, television advertising media accounted for