面对着金融危机冲击和国家宏观调控的双重影响,房地产行业竞争越来越激烈,亟需提高经营管理水平以获得可持续发展。战略成本管理是企业提高核心竞争力的重要保障。通过战略定位分析、价值链分析和成本动因分析,房地产企业可以有效地消除不增值作业、降低成本、提高竞争力。 Confronted with the impact of the financial crisis and the macro-control of the state, competition in the real estate industry is becoming more and more fierce. Therefore, it is imperative to raise the level of operation and management in order to achieve sustainable development. Strategic cost management is an important guarantee for enterprises to enhance their core competitiveness. Through strategic positioning analysis, value chain analysis and cost drivers, real estate enterprises can effectively eliminate non-value-added operations, reduce costs and enhance competitiveness.