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1999年12月,在《跨世纪酒类强势品牌市场营销研讨会》上,某著名酒厂的销售主管谈道:做酒店的终端,要花很大的代价,得不偿失。对此,仰韶集团销售公司南方公司总经理卢安军说:我知道做终端有一部分钱是白花了,但我不知道是哪部分钱白花了。这就是说,在终端建设上,人们还有不同的意见和问题需要探讨。是否所有的企业都要做终端?小企业是否可以做终端?做终端要花费大量的时间、金钱和人员,这对于小企业而言,是否可行呢?在做终端的过程中,有许多实际问题该怎么解决?如在扬州欣欣食品公司培训时,业
In December 1999, at the “Cross-century liquor strong brand marketing seminar”, the sales director of a famous winery talked about: Doing the terminal of the hotel takes a big price and outweighs the benefits. In this regard, Yangshao Group Sales Company South General Manager Lu Anjun said: I know that the terminal is part of the money is spent, but I do not know which part of the money wasted. This means that people still have different opinions and problems in terminal construction. Are all enterprises to be the terminal? Small businesses can do the terminal? To do the terminal to spend a lot of time, money and staff, which for small businesses is feasible? In the process of doing the terminal, there are many practical problems How to solve? As in Xinzhou, Yangzhou food company training, industry