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如何在竞争异常激烈和销售方式不断演变的现代市场中脱颖而出?企业除了靠产品创新和优质、快速的服务取胜外,包装愈来愈显得重要。从市场观点看,包装是商品整体中的形象产品,是很重要的一部分内容,通过它可以使消费者产生购买欲望,从而刺激消费。美国杜邦公司调查表明:63％的消费者是根据商品的包装来选购商品的。可见,生产经营者除了应注重商品的内在质量外,还须注重商品的外在质量(商品的外形和包装)。包装策略千差万别,但目的只有一个——吸引并刺激消费者的购买欲。
How to stand out in the modern market where the competition is extremely fierce and the sales mode is evolving? In addition to relying on product innovation, high quality and quick service, the packaging is more and more important. From a market point of view, packaging is the image of the product as a whole, is a very important part of the content through which consumers can make purchases desire to stimulate consumption. DuPont survey shows that: 63% of consumers are based on the packaging of goods to buy goods. Therefore, producers and managers should pay attention to the external qualities of commodities (appearance and packaging of commodities) in addition to paying attention to the intrinsic quality of commodities. There are many different packaging strategies, but only one purpose - to attract and stimulate consumer desire to buy.