随着经济的发展和人民生活水平的提升,人们对于夏季避暑的需求也在不断增长,这也就推动了避暑旅游的持续发展。文章就哈尔滨发展避暑旅游进行了SWOT分析,就哈尔滨发展避暑旅游在气候、资源等方面的优势;在基础设施、从业人员素质较低等方面的劣势;交通的完善、政府的扶持等方面的机遇和同类避暑旅游城市的竞争和旅游者需求日趋多样化方面的挑战进行了系统分析。 With the economic development and improvement of living standards of the people, the demand for summer shelter is also growing, which promotes the sustainable development of summer solstice. This article carries out a SWOT analysis on the development of summer tourism in Harbin. It analyzes the advantages of summer tourism in terms of climate and resources in Harbin, the disadvantages of low quality of infrastructure and employees, the improvement of transportation and the government support And similar summer tourism city competition and the increasingly diverse needs of tourists challenged a systematic analysis of the system.