随着市场经济的高速发展,在给企业带来更为广阔的发展空间的同时,也大大加剧了市场竞争,因此,企业想要继续保持自身的市场优势地位,就必须摆脱传统营销理念的束缚,抓住发展时机,实现市场营销战略思路的革新。本文基于新经济背景对企业市场营销的影响,重点探讨了企业市场营销的战略新思路。 With the rapid development of the market economy, while bringing a broader development space to enterprises, it has also greatly aggravated market competition. Therefore, if an enterprise wants to continue to maintain its market superiority, it must break away from the shackles of traditional marketing concepts. To seize the opportunity for development and realize the innovation of marketing strategy. Based on the impact of the new economic background on corporate marketing, this article focuses on the new strategic thinking of corporate marketing.