经济低迷,对市场上的高端品牌来说,带来的其实是更具难度的考验。如何在这个特殊时期捍卫品牌定位?中国体育用品市场上,长期以来有一个奇观:不论其他品牌的促销战如何激烈,耐克总能逍遥“世外”。然而这种情况近期突然发生改变。耐克财报称:耐克的库存已经上涨了两成。而为了增加销量,耐克的促销也将逐渐常态化。耐克,这个体育用品市场上的宠儿,竟然也随着整体经济形势的下滑,罕见地 The economic downturn is actually more difficult to test for the high-end brands on the market. How to defend the brand positioning in this special period? The Chinese sporting goods market, has long wonders: No matter how intense the sales promotion of other brands, Nike always Happy “World ”. However, this situation has suddenly changed suddenly. Nike earnings report: Nike’s inventory has gone up 20%. In order to increase sales, Nike’s sales will gradually normalize. Nike, the darling of the sporting goods market, even with the overall economic situation decline, rare