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节会旅游标志设计的关键在于其创意与表现要完整地对旅游地的民俗文化进行归纳与提炼,寻找其具有代表性的民俗元素和精神内涵,从而创造出一种具有民俗文化渊源与历史文脉的标志图形。现代节会旅游标志设计要求设计师必须了解各民族的不同民俗文化基因,并在标志设计中应用,有助于人们对之所理解和接受,在民俗基因传承的基础上,结合现代设计理念,达到民俗旅游形象的广为传播,从而引起广大受众的认可。——题记
The key to the design of the festival tourism sign lies in its creativity and performance. It is necessary to summarize and refine the folk custom culture of tourism destination in order to find its representative folk elements and spiritual connotation so as to create a folk custom culture with history and culture Vein logo graphic. The design requirements of modern festival travel sign designers must understand the folk and cultural genes of different nationalities and apply it in the logo design to help people understand and accept them. Based on the inheritance of folklore gene, combining the modern design concept, To achieve the widespread dissemination of folk tourism image, which aroused the recognition of the general audience. --Inscription