近一两年,一方面随着我国快速向消费型社会转变,成为世界互联网、手机3G网络第一大国,迫切要求中小饮料企业的营销策略、模式必须进一步创新、提高;另一方面,中小饮料企业迅速扩张的市场活动与日益捉襟见肘的营销费用的矛盾越来越尖锐,强烈要求低成本高效快捷的营销模式产生。此时,草根营销就应运而生,草根营销时代已全面来临。 In recent one or two years, on the one hand, with the rapid transformation of China into a consumer-oriented society and the world’s number one Internet and mobile phone 3G network, the marketing strategy of small and medium-sized beverage enterprises is urgently demanded. The model must be further innovated and improved. On the other hand, The contradiction between the rapidly expanding market activity of enterprises and increasingly stretched marketing expenses has become more and more acute. It is strongly demanded that low-cost, efficient and quick marketing modes be produced. At this point, grassroots marketing came into being, grass-roots marketing era has come in full.