在市场经济发展日趋深化的今天,品牌对于企业生存和发展的重要性已众所周知,品牌战略已成为众多知名企业在市场竞争中立于不败之地的法宝。本文探讨了品牌和品牌价值的内涵,指出品牌价值与顾客满意、顾客忠诚之间的关系,提出了相关品牌价值提升的策略。 In the market economy deepens day by day, the importance of the brand for the survival and development of the enterprise is well known. The brand strategy has become the magic weapon for many well-known enterprises in the market competition. This article explores the connotation of brand and brand value, points out the relationship between brand value and customer satisfaction and customer loyalty, and puts forward the strategy of enhancing brand value.