论文部分内容阅读
涵盖了圣诞节、元旦、春节、情人节、元宵节的“五节”是人们联络感情、维系关系的最佳时期,也是开展邮政礼仪业务的黄金时节。近两年,中国邮政针对上述五节礼仪市场,在全国范围内组织实施了“五节联送”专项营销活动,围绕节日中突出的商务往来、员工福利、个人馈赠三个目标市场,大力发展邮政礼仪业务,取得了一定的经验和较好的业绩。2006年中国邮政决定,在全国范围内继续开展“五节联送”专项营销活动。
The five periods covering Christmas, New Year, Spring Festival, Valentine’s Day and the Lantern Festival are the best times for people to contact and maintain their relationship, and they are also golden days for postal etiquette business. In the past two years, in response to the above five ceremonial markets, China Post organized and implemented nationwide “Five Conversation and Delivery” special marketing campaigns to focus on the three target markets of business festivals, employee benefits and personal gifts Postal etiquette business, has made some experience and better performance. In 2006, China Post decided to continue the special marketing campaign of “Five Sessions Delivery” across the country.