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2006年,由《一个馒头引发的血案》引领,一批网视短片用“解构—重构”的形式和手法,颠覆了人们心目中的经典作品及其所负载的价值观(其行为被人们称为“恶搞”),从而在传媒界、文化界乃至思想政治工作领域触发了至今尚未停息的激烈争论。“恶搞”作为一种有别于传统媒介的新的传播媒介,其滥觞与生成、其性质与作用、其是非与功过、其做法与启示,引起了我国编辑出版界的高度关注。王振铎教授主持的《网视短片编辑创新专题笔谈》所要探讨的正是上述背景下“编辑的时代使命与自主创新问题”,认为:恶搞是草根文化对经典文化的一种调侃和戏谑,是其制作者个性的张扬,对其主流不能简单地说“不”,而应冷静地思考,认真地研究;恶搞的产生得益于媒介技术的进步,它在与网络媒介的交合中发展并达到极致;恶搞具有后现代主义的特征,在其荒诞不经的表象下,凝聚着普通民众对坦白人生等朴素价值的希望和执着;恶搞表明了权威话语权的分流和民间主体在话语权上的觉醒,其社会寓意不容低估;恶搞在解构了传统思想教育体系表达方式的同时,对新的思想教育思维方式正起到积极的重构作用。《笔谈》严重关切网络媒介编辑队伍参差不齐、素质普遍低下的现状,认识到:党和政府需要代表民族和国家利益的高质量的编辑对网络传播进行把关、调控和创新;广大人民群众需要优秀的编辑为他们审选、整流和提供价值更高的有效信息。
In 2006, led by “a bread-induced bloodstroke”, a group of internet-based short films have subverted the classic works of people’s minds and the values they carry (their actions are said by people in the form of “deconstruction-reconstruction” As “spoof”), thus triggering a heated debate so far in the media, cultural and even ideological and political work areas. As a kind of new media which is different from traditional media, “spoof” has its origin and its function and its origins. Its non-merits and demerits, its practices and enlightenment have aroused great attention of our editors and publishers. The topic of “Editor’s Era Mission and Independent Innovation” under the background mentioned above is to be explored by Professor Wang Zhenduo’s “Discussion on the Innovative Topic of Network TV Short Film Editing”. The author thinks that: the prank is a kind of ridicule and joking of the classic culture by grassroots culture, Producers of individuality publicity, the mainstream can not simply say “no”, but should calmly think and seriously study; spoof generated thanks to the progress of media technology, it is in the intersection with the network media to develop and achieve the ultimate ; Spoof with the characteristics of postmodernism, in its absurd appearance, embodies the common people’s hope and decency to the simple value of honest life; spoof shows the diversion of the authority of the right to speak and the awakening of private subjects in the right to speak , Whose social meanings can not be underestimated; while spoofing deconstructs the traditional way of expressing ideological education system, it plays a positive role in reconstructing the new way of thinking of ideological education. The “pen talk” is seriously concerned about the current situation in which the editorial staff of the online media are uneven and the quality is generally low. They recognize that: the party and the government need top-quality editors who represent the national and national interests to check, regulate and innovate the network communication; Excellent editors review, rectify and provide valuable, valid information for them.