广告设计与制作专业一直是仅仅针对广告设计的方向来设置的课程,并且主要以美编人员作为主要就业方向,由于招生的人数在逐年增长,就业的压力也越来越大,为了试图寻找化解这种矛盾的方法,开拓新的就业方向,针对于艺术类相关的专业岗位,对中国的艺术交流中心城市——上海,对上海的市内最具代表性的11家画廊及博物馆,艺术中心,做了以走访为主要形式的调研,以此为契机进项研究如何拓展广告设计类毕业生的就业方向。 Advertising design and production of professional advertising has always been designed only for the direction to set the course, and the chief editor of the United States as the main direction of employment, as the number of enrollments is increasing year by year, employment pressure is also growing, in an attempt to find a solution This paradoxical approach opens up new employment directions, focusing on art-related professional positions. It is also an art exchange center in China, Shanghai, Shanghai’s most iconic 11 galleries and museums, art centers , Made a visit to the main form of research, as an opportunity to study how to expand advertising design graduates employment direction.