面对激烈的市场竞争,企业家们越来越看重营销的魅力。市场营销学是一门实践性很强、应用性很广的课程。面对激烈的市场环境和灵活多变的企业机制,营销实践能力对于该专业学生来说尤为重要,学生必须具备很强的应用能力才能适应企业的需要。市场营销学这门课程在高校已经不仅是市场营销专业学生的专业基础课,也是其他诸多专业的必修课程或者选修课程。通过我课题组成员对“中高职衔接市场营销专业建设研究”对于市场营销这门课程的课堂方法进行了探究。教师在教学过程中应该充分发挥主观能动性,运用各种可行的教学方法和手段,给学生提供丰富的教学内容、活泼的教学场景,培养学生灵活运用理论知识的应变能力和创新能力,提升学生的积极性。 Faced with fierce market competition, entrepreneurs increasingly value marketing charm. Marketing is a very practical and widely applied course. In the face of fierce market environment and flexible enterprise mechanism, marketing practice ability is particularly important for the students, students must have strong application ability to meet the needs of enterprises. Marketing This course has been not only a professional foundation course for marketing majors in colleges and universities, but also many other specialized compulsory courses or elective courses. Through my research group members on the “the construction of secondary vocational education in marketing professional ” for the marketing of this course classroom methods were explored. Teachers should give full play to their subjective initiative in the process of teaching and use various feasible teaching methods and means to provide students with rich teaching contents and lively teaching scenarios so that students can flexibly use the adaptability and innovative ability of theoretical knowledge to enhance students’ Positivity.