习总书记在党的新闻舆论工作座谈会上,曾强调“党的新闻舆论工作是党的一项重要工作,要切实提高党的新闻舆论传播力、引导力、影响力、公信力”。国有企业处于舆情被动态势的背后,既存在经济利益之争,还有意识形态和舆论传播之争。为此,乌鲁木 At the symposium on the party’s news media work, General Secretary Xi emphasized: “The work of the party’s news media is an important task for the party and it is necessary to earnestly raise the party’s propaganda, guiding power, influence and credibility in the news media.” Behind the passive state of public opinion, state-owned enterprises have both the dispute of economic interests and the dispute over the spread of ideology and media. To this end, Urumqi