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焦作国际太极拳交流大赛规格、层次及国际影响力不断提升,焦作·太极拳品牌概念不断深入人心。但媒体运行服务还处于滞后状态,与其举办的规格和层次存在一定的差距,影响焦作国际太极拳年会及焦作品牌的宣传与传播。本文通过对焦作国际太极拳年会赛事的规格和特征进行梳理定位,对媒体运行服务的概念及主要内容进行分析,指出媒体运行服务对其传播影响的重要性,为地方政府提供理论决策建议。
Jiaozuo International Taijiquan Exchange Competition specifications, levels and rising international influence, Jiaozuo · Taijiquan brand concept continues to gain popular support. However, the media operation service is still in a lagging state with some gaps in its specifications and levels, affecting the promotion and dissemination of Jiaozuo International Taijiquan Annual Meetings and Jiaozuo Brands. Through the definition and characteristics of Jiaozuo International Taijiquan Annual Meeting, this article analyzes the concept and main contents of media operation service, points out the importance of media operation service to its dissemination, and provides theoretical suggestions for local governments.