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一、研究背景与意义2017年6月26日,由中国社会科学院新闻与传播研究所及社会科学文献出版社共同主办发布的《中国新媒体发展报告(2017)》(新媒体蓝皮书)指出,2016年,网络直播迅速风行、“千播大战”出现,全民直播蓄势待发,网络直播迎来爆发式增长。至2016年12月,直播用户达3.44亿,占网民总体的47.1%,月活跃用户高达1亿,用户总数较2016年6月增长1932万。明显呈加速增
I. Background and Significance of Research On June 26, 2017, “China New Media Development Report (2017)” (New Media Blue Book) co-sponsored by the Institute of Journalism and Communication and Chinese Academy of Social Sciences pointed out that 2016 Years, the rapid popularity of live webcast, “Broadcasting World War ” appeared, live ready to broadcast, ushered in the explosive growth of the webcast. By December 2016, the number of live broadcast subscribers reached 344 million, accounting for 47.1% of the total number of Internet users. The monthly active users reached 100 million. The total number of subscribers increased by 19.32 million from June 2016. Significantly accelerated increase