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此次《家用汽车》以家庭为单位,在全国范围内展开调查,家庭成员中的每一个人都可以填写调查问卷,调查收到1000份有效调查问卷,其中城市家庭占84%,乡镇农村家庭占16%。中国私人汽车的大规模购买期始于2003年到2004年之间,这也是汽车大规模进入家庭的时间,按照汽车更换的高峰期间隔5年—8年,换车潮从2010年已经开始。随着家庭收入的增加,人们观念的与时俱进,消费理念的进步,我们迎来了家庭汽车消费换代升级的时代。此次我们从消费能力、消费观念、汽车市场,选择车型、品牌忠诚度、售后服务,营销手段等多个方面展开调查,力求为读者展现一个真实、全面的汽车消费升级换代的时代。
The “family car” in the family as a unit, the investigation conducted throughout the country, each family member can fill in the questionnaire survey received 1,000 valid questionnaires, of which 84% of urban households, township rural families Accounting for 16%. The large-scale purchase of private cars in China started between 2003 and 2004, which is also the time for large-scale car families to enter the home. According to the peak period of car replacement, five to eight years later, the car rush has started from 2010. With the increase of family income, the concept of people advancing with the times, the concept of consumption progress, we ushered in the era of upgrading family car consumption. This time, we investigate from many aspects such as spending power, concept of consumption, automobile market, selection of models, brand loyalty, after-sales service and marketing measures, and strive to show our readers an era of real and comprehensive upgrading of automobile consumption.